Andrea Almeyda Abraham founded SERV from a singular impulse: to make things with her hands. 

A background in fashion and PR gave her a fluency in brand identity, but it was the tactile pull of flowers, texture, and table that drew her toward something more immediate. 

She began designing florals and tablescapes to elevate brand experiences and the work found its audience quickly.

What began as creative expression became commissions. Weddings, birthdays, intimate dinners. 

Within a year, SERV was a full-time studio. Since soft launching in 2024, Andrea has positioned SERV at the intersection of nature, design, and experience building a practice that is as much conceptual as it is sensory.

Today, SERV is a sought-after creative partner for brands including MOTHER Denim, Johnnie Walker, Le Collectionist, and By Rotation, alongside tastemakers such as Tamsin Wong, Mina Habchi, Andrea Cheong, and Rosie Lai.